Jess's Blog

Don’t call me “Sweetheart”

Posted on: April 4, 2013

This is going to be a bit of a rant, but hey, it’s my blog and I can rant if I want to.  And I know I am not the only person who struggles with this so here we go.

Yesterday, I assisted a friend with a vehicle negotiation out of state. I’m a nice gal, and I know not everyone can buy from me, so I helped.  Here’s how it went down.

My friend had picked out a used vehicle he loved.  It everything he was looking for, was near the budget range he had, and after months of searching he was quite excited.  He came to me for advice on the pricing (many of my friends do this because they know I’m in the car business) and I helped him as much as I could outside from going to the dealership myself.  Now, I understand that people have different skills and talents and my friend has many, but negotiation is not his strong point.  As a consumer, he wanted to know if he could get a better deal on the vehicle.  I totally get that because I see consumers doing it every day at my store and this particular vehicle was priced way above market value.  I offered to give the dealership he was shopping at a phone call to negotiate on my friend’s behalf.

When I called, I talked with the salesperson I explained who I was, what I did for a living, and the reason for my call.  I was calling simply to discuss the vehicle my friend was heart-set on, and seeing if they would be willing to price the vehicle at fair market value.  To my surprise/disgust, his response was “Sweetheart, good luck finding another vehicle like that”.  Now, I have been called “sweetheart” before in a business setting, by a man who must think that this is okay.  IT’S NOT OKAY!  When it has happened in the past, my friends can attest to this, I lit up!  This time around I maintained calm and collected and continued the conversation.  I wanted to work on getting my friend the vehicle he wanted.  In return, I was called “sweetheart” a couple more times and finally we ended the call without any change.

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For the novice.

Posted on: April 1, 2013

Did you ever come across a nail in the road and it kindly stuck itself right into your tire and you were stranded having to wait for a service to assist you or some friend or family member in-the-know.  Do you end up scratching your head wondering if you are being taken advantage of at your routine maintenance shops(not here of course, DJ is honest!)?  Wouldn’t you like to be the expert?

I was thinking about this the other day when a friend of mine had a flat tire and had to wait for over an hour for a service to assist her.  I like to consider myself an independent woman.  I work hard daily, pay the bills, keep the house and have time for friends.  Why do I feel such a disconnect to the every day service of my vehicle?

Then it hit me. Maybe other people feel this way as well.  Maybe I can help them(with the help of my awesome service center) get the know how to understanding their vehicle’s working parts and how to fix some basic issues that occur as a vehicle owner.

Does this sound like something you may be interested in doing?  Maybe you have a son or daughter at Kent State and you are far away and you’d like to make sure they can handle their vehicle’s mishaps.  Maybe you are recently solo and your partner used to take care of those things and now it’s up to you.  Maybe you’re becoming too skeptical of service costs and need to be more knowledgeable to help save a few pennies this year.

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Another New Reveal! The New 2014 Scion tC

Posted on: March 28, 2013

Can you believe Toyota/Scion?  Two new car styles within two days!  I talked about the new 2014 Highlander and all its great new features.

Now it’s Scion’s turn! The New 2014 Scion tC was revealed at the NY Auto Show yesterday (3/28) and it was awesome!!

I’m not sure if you all are familiar with the sleek and aggressive styling of Scion’s product line but the this new tC does not fail.


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New 2014 Highlander Reveal! There can be only one!

Posted on: March 26, 2013

Highlander! No, I’m not talking about this Highlander:


I’m talking about the newly designed 2014 Highlander. It was revealed this morning at the NY Auto Show. Bill Fay, Group Vice President and General Manager of the Toyota Division revealed the vehicle to an excited crowd. He discussed features of the Highlander that people have loved over the years and what features people want to see in the new Highlander. Toyota did some amazing things in this new Highlander and I am excited to share that with you all.


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Contest Time!

Posted on: March 21, 2013

Happy Friday Everyone!!

I am ending this traditional work week (because here at DJ Toyota, we’re open tomorrow and Sunday) with a contest!  I mean, who doesn’t like winning prizes for barely any work!

Here’s what you have to do to win!

1) Sign into your Facebook (as if you weren’t signed in already)
2) Find me, Jess Joseph
3) “Like” me
4) Share my commercial! (you will see it on my page more than once.  Share the most recent one)
5) BAM! you’re entered to win!

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And the beat goes on

Posted on: March 17, 2013

As of Friday, March 15th, 2013 I am an official graduate of National Automotive Dealers Association!  Three cheers for me guys!  This news means great things to come for the Joseph name and of course the store!  Graduating from this school means that the future of the store is with me and I am so very excited to continue on the path my grandfather, Don Joseph, started over 49 years ago.

Let me explain what National Automotive Dealers Association (NADA) is.  First off, there are  many facets to the Association that I will fail miserably at explaining thoroughly to you.  So if you’d like to do some fact finding you can go here.  The part that I was involved in was the Academy.  The Academy portion of the Association is set up for future Dealers.  It is year-long program that breaks each section of a Dealership up to study and know from back to front.  For one week at a time, every month, I set off for D.C. for school.  On my first day, a year ago, I met with my fellow classmates who would be on this journey with me for the year.  We were all excited, nervous and eager to get started.  We had an idea of what we were in for because we came with HOMEWORK.  Yes, there was homework due before we even met in a classroom.  During the week, the teachers would help us examine our store and help us identify our store’s strengths and weaknesses.  At the end of each week we were tested on our knowledge, said our good-byes, flew home and started homework for the next month’s class.

Each month brought new topics and reunions with my friends at school.  I have to say my favorite part of going to the Academy was meeting some life-time friends in the business.  It is so great meeting and learning with people who are as excited about the future of the car business.  Graduating was bittersweet for that reason.  I am very proud to say that I have accomplished the year of school but I am very sad I will not be seeing my friends and the teachers/mentors in the business.

I’m back home in Ohio and back in the store.  I want to thank all of my family, friends, and co-workers who have supported and encouraged me through the year at the Academy.  Whether it was helping me get answers to my homework, or keeping my sanity while missing home, it was a great jounrney and I wouldn’t be here without them!

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Too bad it didn’t happen here

Posted on: March 13, 2013

If you haven’t been on any social networks in the past 24 hours you may have missed this video that Pepsi Max put out!

Everyone at the store loves it and I have to say I am little sad it didn’t take place here at DJ Toyota.

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Our New Commercial Spot!

Posted on: March 11, 2013

Hi Everybody!  I hope the weekend treated you well and you enjoyed some of that great weather we had Saturday and Sunday!  It was back to grind yesterday and there was nothing worth noting on my end.

Then TODAY came!  Today is the day our brand spanking new commercial begins to air!!! I am so elated that after all the brainstorming, hard work, and practice that we have this gem to show you lovely folks.

You can check it out here on our DJ Toyota official YouTube channel.

Tell me what you guys think!  I’m here for you, so tell me what you like, what you don’t like, what you’d like to see more of and less of.  I want people to know that DJ Toyota isn’t like the rest of the business.  I know that most people would rather get a root canal than come to a dealership.  After checking out some of “potential hires” in our video, I can see why.  I am trying to change the atmosphere. I want my customers to be relaxed and comfortable, not bullied or creeped out!

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Babies…am I right?

Posted on: March 7, 2013

We can’t help but love babies.  And I’m not just referring to babies of the human variety but all sorts of babies!  The other day I bought a pack of gum because it was baby-sized!

I’m sure there is some type of science behind our “oohs and awws” surrounding babies and mini-sized things but I am not a scientist.  I just am just one of the crowd when it comes to loving something like this.  Things like this mini-pig happen, and I just want to die it’s so cute.  I suppose, if I try, I can think of some miniature things that don’t make me feel all warm and cuddly on the inside…eh but who wants to think about that anyways?

The reason I started on this topic of baby-sized things is because of what Toyota is up to!  Toyota is celebrating it’s 75th year in business and what better way then to include TINY REPLICAS OF THEIR CARS!  I couldn’t agree more with their decision not only for the adorable factor but for how cool it is that they are making 1:5 scale models of some of the top vehicles in Toyota’s History.  You can read more about it here.  Now all they have to do is get a tiny kitten or pig or dog or ANYTHING, to drive them 🙂


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A Prius for Everyone

Posted on: March 5, 2013

Hi everyone! This is my first ever blog! I am very excited to reach out to all the DJ Family (and beyond) with fun anecdotes, car stories, and helpful information!  So here we go….

I want to start by saying that last week DJ Toyota was at the Cleveland Auto Show and it was amazing!! I had the privilege of being part of the Dealer’s Preview Event Friday Feb. 22nd.  I really enjoy getting an opportunity to meet with my colleagues and mentors in the business.  And the cars!  Can’t forget about the cars!  Toyota had focused on fuel efficiency at the event, highlighting the Prius Family.  That’s what I want to talk a little more about today.

Did you know that Toyota has the most fuel efficient full car line up in the industry? That is something I get excited about because it’s not only keeping our customers from hurting at the pump but it’s also doing good for this place I call home — EARTH!  I’ve already mentioned the Prius, so to include the other members of our Hybrid family we have the Camry; Highlander; and Avalon.  All of these models are designed to get you where you need to go in style and with savings!

I’d like to also go over the Prius Family Tree.  I think with Toyota releasing the Prius commercial more people have begun to understand the different Prius models but allow me to elaborate!  The Prius is the original gangster of the family! It is one of our top selling vehicles because of its fuel efficiency (51/48), for it’s versatility, and affordability!

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